Insights

Thinking on narrative, leadership,
and the quiet art of owning the room.

Field notes from the rooms that matter. New essays on storytelling, founder visibility, and the human edge in an AI world.

Latest . Personal Branding

Your Success Identity Is Now Your Ceiling

The identity that built your company is now the thing limiting it. Why founders plateau, how the proving loop works, and what expansion actually looks like.

Hero's Journey

The 18 Storytelling Frameworks Every Executive and Founder Should Know

From the Hero's Journey to SCQA to the Dopamine Ladder. 18 storytelling frameworks for executives and founders. Which one to use, when, and ...

Feb 13, 2026 6:54:10 PM

Personal Branding

Why Your Worst Moment Is Your Best Leadership Asset

Leaders scrub failure from their stories to seem competent. But sanitised stories don't inspire. The science says your darkest moment ...

Feb 13, 2026 5:10:38 PM

Authentic Content

The Giver's Mindset: How to Cure Executive Imposter Syndrome

The anxiety before your keynote isn't a confidence problem. It's an orientation problem. Shift from taker to giver and the fear loses its ...

Feb 13, 2026 5:03:57 PM

The 2,700% ROI of Storytelling
Personal Branding

The 2,700% ROI of Storytelling

Data doesn't close rounds. Stories do. The science behind why narrative beats logic in every pitch room, boardroom, and investor meeting. ...

Feb 13, 2026 3:35:42 PM

Tanja Sanders in Amsterdam
Authentic Content

Stop Being the Hero of Your Brand Story

Your pitch keeps failing because you're the hero of your own story. Your customer should be the hero. You should be the guide. Here's how ...

Feb 13, 2026 2:46:10 PM

Story Bank

The "5-Second Moment": How to Find Endless Content in a Boring Day

Learn the Story Bank strategy to find powerful stories hiding in your everyday life. Discover the 5-second moment technique for endless, ...

Feb 13, 2026 1:44:45 PM

VAKOG Method

VAKOG Storytelling Method: Turn Anecdotes into Cinematic Scenes

Learn the VAKOG storytelling method to transform flat anecdotes into vivid, cinematic scenes. Actionable techniques for dialogue, sensory ...

Feb 13, 2026 12:41:12 PM

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