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Privacy Policy

Last Updated: November 2025

Tanja Sanders Holding B.V. ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (tanjasanders.com) or engage with our services (Inner Capital™ Mentorship, Speaking, or Consulting).

1. Who We Are

The Controller responsible for your personal data is:

Tanja Sanders Holding B.V.
Disketteweg 14
1033 NW Amsterdam
The Netherlands
Chamber of Commerce (KvK): 5282474
Email: hello@tanjasanders.com

2. The Data We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data

First name, last name, job title, company name.

Contact Data

Billing address, email address, and telephone numbers.

Financial Data

Bank account and payment card details (processed securely via our third-party payment providers; we do not store full credit card details).

Profile Data

Your revenue range, business challenges, and "Inner Alignment" scores provided during the application process.

Technical Data

Internet protocol (IP) address, browser type and version, time zone setting and location.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

Performance of Contract

To assess your application for Inner Capital™ Mentorship or to book a Speaking engagement.

Legitimate Interest

To manage our relationship with you, including notifying you about changes to our terms or privacy policy.

Marketing

To send you insights and updates (only if you have opted-in). You can unsubscribe at any time.

4. Data Sharing

We do not sell your data. We may share your data with trusted third parties who assist us in operating our website and conducting our business, specifically:

  • HubSpot: For CRM and marketing automation.
  • Payment Processors: (e.g., Stripe/Mollie) for secure transactions.
  • Google Analytics: For website traffic analysis (anonymized).

5. International Transfers

As we operate internationally, some of our external third parties (like software providers) may be based outside the European Economic Area (EEA). Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring standard contractual clauses (SCCs) are in place.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law (Dutch Tax Authority), we have to keep basic information about our customers for seven years after they cease being customers for tax purposes.

7. Your Legal Rights

Under the GDPR, you have the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.

To exercise any of these rights, please contact us at the email address provided above.

Tanja Sanders

Speaker & Mentor
Creator of Inner Capital™
Author of The Art of Failure (forthcoming)

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