Book Tanja Sanders

Your audience has heard every AI talk. They haven't heard this one.

Tanja Sanders speaks on the one thing AI cannot replace: the human ability to make a room feel a story.

→ Check availability

Audiences from organisations including

Client Logo 3
Client Logo 4
Client Logo 5
Client Logo 6
Client Logo 7
Client Logo 8
Client Logo 3
Client Logo 4
Client Logo 5
Client Logo 6
Client Logo 7
Client Logo 8

Three talks. One through-line.

AI has flooded every channel with polished content. None of it is trusted. The leaders winning now are the ones with better human signal. Each keynote approaches that from a different angle. All are tailored to your event.

01

The Last Competitive Advantage Is Human

45–60 min

AI made polish worthless. The only thing that still cuts through is lived experience — told with precision.

This keynote gives leaders a framework to build narrative authority and explains why human voice is now the scarcest asset in business.

Best for: leadership summits, founder conferences, innovation events.

02

From Invisible to Influential

45–60 min

The most qualified people in the room are often the least visible. This keynote explains why — and what closes the gap.

Drawing on neuroscience and twenty years building companies, Tanja breaks down what creates authority and what blocks it.

Best for: executive leadership programmes, women in leadership, C-suite conferences.

03

Story in the Age of AI

45–75 min

AI-generated content grew 900% between 2022 and 2024. Audiences now feel the difference between content that was generated and content that was lived.

A practical keynote on narrative frameworks, audience psychology, and why human storytelling is the next decade's competitive moat.

Best for: marketing conferences, tech events, business schools.

Most keynote speakers choose a lane.

strategy

Business strategists

Track record, frameworks, P&L thinking. No emotional resonance.

self_improvement

Transformational speakers

Emotional impact, powerful moments. No business application.

Tanja Sanders speaking at Emerce Marketing Live, Amsterdam

Tanja speaking at Emerce Marketing Live, Amsterdam.

Tanja works both sides simultaneously.

  • Co-founder of GrowthHub — one of the Netherlands' most awarded growth hacking agencies.
  • Co-founder of a link-building AI company — built, scaled, and exited by selling the technology.
  • Certified clinical hypnotherapist and trained in evidence-based behaviour change.
  • She brings P&L experience and the research. Both at the same time. That combination is rare.

Your audience does not leave inspired.

They leave changed. That is what your event will be remembered for.

Tanja Sanders delivering a keynote on leadership and narrative in the AI era

What makes a Tanja Sanders keynote different

Every keynote Tanja delivers rests on three things most speakers cannot offer simultaneously.

Real business credentials. Not someone studying business from the outside. Someone who built companies, led teams across fifteen countries, and sat in the rooms where decisions happen.

The science. Neuroscience of storytelling, behavioural psychology, the research on why some leaders command rooms and others disappear. Applied precisely — not cited loosely.

A signature live exercise in every talk. Three minutes. Structured, respectful, designed for high-performing professional audiences. It moves the message from intellectual understanding into something the audience actually feels. It is the moment organizers always mention in follow-up.

What your audience walks away with

Tangible takeaways

  • A clear framework for authority in an AI-saturated market
  • Practical tools for high-stakes communication — pitches, boardrooms, stages
  • The neuroscience of why some leaders are remembered and others are not
  • A new relationship to visibility — less performance, more presence
  • One specific thing they will do differently the next morning

How the room changes

  • Less anxious about the speed of change
  • Clearer on what their human edge actually is
  • Reconnected to why their experience matters
  • Ready to act — not just motivated to
  • Still talking about it at dinner

The benchmark for a great keynote: is the audience still talking about it on the way home? Tanja's audiences are.

Speaker style

On stage, Tanja is known for

Sharp, clear thinking — no filler, no padding

Storytelling that moves a room, not just informs it

Dry, well-timed humour — never at the expense of substance

Directness that creates trust rather than tension

The ability to shift a room emotionally and leave it with a practical framework — both in 45 minutes

This is not a lecture. It is a guided experience with a clear arc, a signature moment, and a landing people remember.

A showreel and speaking references are available on request.

Built for your event

Tanja speaks at:

  • Executive leadership programmes and C-suite retreats
  • Business, technology, and innovation conferences
  • High-performance culture and talent events
  • Founder, scale-up, and entrepreneurship events
  • AI adoption and future of work events

Every engagement is tailored. Tanja adapts:

  • The opening story — to your industry and audience
  • All case studies and examples — to your sector
  • The framing of the challenge — to what your audience is feeling right now
  • The closing framework — to the one action that makes sense for your audience

A pre-event call is included with every booking. Not recycled. Written for your room.

Formats and duration

Keynote

45–60 MIN

Story-driven, science-backed, with the signature live exercise. Strong opening, clear framework, memorable close.

Keynote + Q&A

60–75 MIN

The keynote followed by structured Q&A. Ideal for leadership audiences who want to interrogate the ideas. Tanja handles challenging questions well.

Workshop

90–180 MIN

Hands-on application of the frameworks. Participants leave with a personal narrative framework and a clear next step. Suitable for teams of 8–40.

Executive Offsite

SESSION

Bespoke half-day or full-day format. Keynote, workshop, and facilitated working session combined. Outcomes defined in advance and built into the design.

All engagements include a pre-event briefing call and speaker materials. For international events: travel (Business Class for flights over 4 hours), accommodation (4-star minimum), and transfers are covered by the organiser. Full technical rider available on request.

Organizer FAQ

No. These keynotes are built for business audiences — executives, founders, and high-performing professionals. No engineering background required. The focus is on human authority and narrative in the AI era — not the technology itself.

Yes. The three topics can each be adapted to your event theme. If you are unsure which fits best, book a 15-minute call and we will advise based on your audience and brief.

Six to eight weeks for standard engagements. For large or international events, three to six months is recommended. Last-minute bookings are occasionally possible — reach out to confirm availability.

Yes, every time. A pre-event briefing call is included with every booking. Tanja adapts the opening story, examples, pain-point framing, and closing framework to your specific event. Nothing is recycled.

A three-minute structured experience embedded in the keynote. Evidence-based, fully respectful, requires no personal disclosure. It is the moment most audiences mention afterwards. Full details in the speaker brief.

Yes. A speaker reel and references from previous event organisers are available on request. Use the contact form or email hello@tanjasanders.com

Your event deserves a talk the audience is still thinking about on Monday morning.

→ Check availability

Looking for private coaching for a founder or executive in your organisation?

→ Explore 1:1 coaching